A product needs three things: a photo, a name and a price. Everything else is optional, and you can come back to it whenever you like.
- Step 1: Go to Products and press New product.
- Step 2: Under Photos, press Add photos, or drop them in. A few angles and one of it in use works well.
- Step 3: Type its Name, then choose How do people get it?: By post, Download or Both.
- Step 4: Add the Price. For things you post, say How many have you got? It shows as sold out when they’ve all gone.
- Step 5: Write a Description: what it is, what it’s for and why it’s lovely.
- Step 6: Under When it’s saved, choose In the shop or Keep it as a draft, then press Add to shop or Save as a draft.
Ctrl S (Cmd S on a Mac) saves too. Once it’s added, a green banner offers Add another, and See it in the shop if it’s in the shop.
Photos, the cover and descriptionsLink to Photos, the cover and descriptions
Drop photos onto Photos, or press Add photos. JPG, PNG, WebP, AVIF and GIF all work, and you can add several at once. A save waits for photos still uploading, so none are left behind.
The first photo is the cover: it’s the one on product cards and at the top of the product page. Press Make cover on another photo, or drag any photo by its handle to change the order.
Type a few words in Describe the photo under each one, like what it is and its colour. Screen readers read it aloud, and search engines use it too. A photo without one is marked, and Use the name fills in the product’s name to start from.
Want a cleaner background? AI helpers can make a shop photo from one of yours, and your own photo stays as it was.
The shop previewLink to The shop preview
Shop preview, beside the form on a computer and under it on a phone, shows the product’s card as it looks in your shop. It changes as you type: the cover photo, the name, the price or price range, and badges like Sale, Coming soon or Personalise.
Sizes, colours and other choicesLink to Sizes, colours and other choices
Open More options, then Sizes, colours and other choices, and press Add a choice (or one of the ideas beside it, like Size). Type each option and press Enter after each one. Every combination becomes a version with its own price and stock. A product can have up to three choices.
Taking a choice away merges its versions. Versions that have been ordered, or have files attached, are hidden rather than deleted when you save, so past orders keep their details.
Each version’s detailsLink to Each version’s details
Once a product has choices, tap a version in the list under Sizes, colours and other choices. Each one has its own Name of this version, Price, Was price, Cost to make, Weight, How many you have and Your product code. On a product that’s Both, How it reaches people says whether this version is Posted or a Download.
Switch a version off, with the switch beside it or On sale, to hide it from the shop without losing it.
Stock, postage and sale priceLink to Stock, postage and sale price
A product with one version keeps these under More options, in Stock, postage and sale price (or Sale price and costs for a download).
- Weight: in grams, packed, so postage by weight works out right.
- Warn me at: an email when only this many are left. 0 means no warning. See low stock warnings.
- Was price: an old price shown crossed out, for a sale.
- Cost to make: what one costs you, which only you see.
- Count my stock: switch it off for things you don’t count.
- Keep selling when it runs out: people can still order at 0. See keep selling.
- Your product code: your own label for it, sometimes called a SKU. You can search by it on Products and Inventory.
Let buyers personalise itLink to Let buyers personalise it
Under More options, open Let buyers personalise it and press Add a question. Write The question buyers see, like Your name, and choose How they answer. You can set Most characters, add an Extra charge, and decide whether They have to answer. Their answers show on the order.
Clearly personalised things, like a name you engrave, don’t have to be taken back when a buyer changes their mind. Picking a colour from your own list isn’t personalisation. Returns and the 14-day rule explains.
More ways to askLink to More ways to ask
How they answer decides the box: Short text, Longer text, Pick one from a list, Tick any from a list, A few short answers and Tick box. For a list, type each of the Choices and press Enter.
A few short answers gives buyers several boxes, up to Most answers. Placeholder puts a faint example inside the box, and Help text adds a line under it. What customers see shows the question as it looks on the product page.
Answer id, tucked away under each question, links answers on past orders to it. Leave it alone once people have ordered.
Add several at onceLink to Add several at once
In your back office: Add several at once- Step 1: Press Add several on Products, or Add several at once at the top of a new product.
- Step 2: Press Choose your photos, or drop them in. Each photo becomes a product.
- Step 3: Give each one a Name and a Price, and How many for things you post.
- Step 4: Several photos of the same thing? Press Same thing as the one before? Join them and they become one product.
- Step 5: Choose Put them in the shop or Save as drafts, then press the Add button, which counts them for you.
Choose Download under How do people get them? for files. They’re saved as drafts, so you can add each one’s file before it goes in the shop. Open any of them later to add sizes, details and the rest.
Already selling on Etsy? Bring your listings across.